Privacy policy

Last Updated: November 12, 2026

Introduction

xoriielle operates this online store and website, including all related information, content, features, tools, products, and services, to provide customers with a convenient and enjoyable shopping experience (collectively referred to as the "Services").

Our online store is operated by Hengyang Shibazhao Technology Co., Ltd. under the brand name xoriielle and is powered by Shopify, which enables us to provide our Services.

This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit our website, browse our products, make a purchase, complete another transaction, or communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will govern those matters.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the information practices described in this policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be associated with you or another individual.

Personal information does not include information collected anonymously or information that has been de-identified so that it can no longer reasonably identify an individual.

Depending on how you interact with our Services, your location, and applicable legal requirements, we may collect or process the following categories of personal information, including relevant inferences drawn from such information:

  • Contact Details: Including your name, billing address, shipping address, telephone number, email address, and other contact information.

  • Financial Information: Including credit card and debit card details, financial account numbers, payment information, transaction records, payment methods, payment confirmations, and other related financial details.

  • Account Information: Including your username, password, security questions, preferences, and account settings.

  • Transaction Information: Including products you view, add to your shopping cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transaction records.

  • Communications with Us: Including information you provide when communicating with our customer support team or submitting inquiries and feedback.

  • Device Information: Including details about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage Information: Including information about how and when you access, browse, and interact with our website and Services.

Personal Information Sources

We may obtain personal information from the following sources:

  • Directly from You: When you create an account, visit or use our Services, place an order, communicate with us, or otherwise provide personal information.

  • Automatically Through Our Services: Through your device when you access our website or use our Services, including information collected through cookies and similar technologies.

  • From Our Service Providers: When we engage third-party providers to support our technology, website operations, and business activities, including when they collect or process information on our behalf.

  • From Our Partners or Other Third Parties: Where permitted by applicable law, we may receive relevant information from business partners and other third-party sources.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may process your personal information for the following purposes:

  • Providing, Personalizing, and Improving Our Services. We use personal information to operate and provide our Services, fulfill our contractual obligations, process payments, complete orders, remember your preferences and shopping interests, send account-related notifications, manage purchases, returns, exchanges, and other transactions, create and maintain customer accounts, arrange shipping, facilitate returns and exchanges, enable product reviews, and provide a more relevant shopping experience. We may also use information to understand customer needs and improve our website and Services.

  • Marketing and Advertising. Where permitted by applicable law, we may use personal information for marketing and promotional activities, including sending advertising and promotional communications through email, text messages, or postal mail. We may also use relevant information to display advertisements for products or services on our website and other online platforms, including advertisements related to products you previously viewed, purchased, added to your cart, or otherwise interacted with.

  • Security and Fraud Prevention. We use personal information to verify accounts, support secure payment transactions, identify and investigate potentially fraudulent, unlawful, unsafe, or malicious activities, protect our customers, and maintain the security of our Services. If you register an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password, or other account access information with unauthorized individuals.

  • Communicating with You. We use personal information to respond to customer inquiries, provide customer support, assist with orders and transactions, address concerns, and maintain our customer relationships.

  • Legal and Regulatory Purposes. We may process personal information to comply with applicable laws and regulations, respond to valid legal requests from law enforcement or government authorities, participate in legal proceedings or investigations, and enforce or investigate potential violations of our policies and agreements.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable legal requirements.

Such circumstances may include:

  • Service Providers and Shopify: We may share personal information with Shopify, vendors, and other third parties that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping services.

  • Business and Marketing Partners: We may share certain information with business and marketing partners to support advertising, promotional activities, and personalized marketing. For example, Shopify may help us support personalized advertising through third-party services based on your online activities across different merchants and websites. Our business and marketing partners may process your information according to their own privacy policies. Depending on your location, you may have the right to request that we stop sharing certain information for targeted advertising or marketing activities as defined by applicable law.

  • At Your Direction or With Your Consent: We may disclose certain information when you direct us to do so, request such disclosure, or provide the necessary consent. Examples include sharing delivery information with shipping providers or using social media widgets and supported login integrations.

  • Affiliated Entities: We may share relevant information with affiliated companies or other entities within our corporate group for legitimate business purposes, where applicable.

  • Business Transactions and Legal Requirements: We may disclose personal information in connection with a merger, acquisition, restructuring, bankruptcy, or other business transaction. We may also disclose information to comply with legal obligations, respond to subpoenas, search warrants, or similar requests, enforce applicable terms and policies, and protect our Services, business, customers, and the rights of others.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our website to provide, maintain, and improve its e-commerce platform.

Information you submit through our Services may be transmitted to and shared with Shopify and relevant third-party providers, including providers located in countries other than your country of residence, to support the operation and improvement of our Services.

In addition, we may use certain enhanced Shopify features to support our business operations and improve the customer shopping experience. These features may incorporate information obtained from your interactions with our store, other merchants, and Shopify.

When Shopify processes personal information for these enhanced features, Shopify may be responsible for the relevant processing activities, including responding to requests concerning your privacy rights relating to such processing.

To learn more about how Shopify handles personal information and the rights that may be available to you, please visit:

Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

Depending on your location, you may also exercise certain privacy rights through Shopify's Privacy Portal:

Shopify Privacy Portal:

https://privacy.shopify.com/en

Third-Party Websites and Links

Our Services may contain links to websites or other online platforms operated by independent third parties.

If you follow a link to a website that is not affiliated with or controlled by us, we recommend reviewing its privacy policy, security practices, and applicable terms and conditions.

We do not control independent third-party websites and are not responsible for their privacy or security practices, including the accuracy, completeness, or reliability of information available on those websites.

Information you provide through public or semi-public platforms, including third-party social networking services, may be visible to other users or third parties according to the relevant platform's settings and policies.

The inclusion of external links on our website does not necessarily represent an endorsement of the content, owners, or operators of those platforms.

Children's Data

Our Services are not intended for use by children, and we do not knowingly collect personal information from individuals below the age of majority in their applicable jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, you may contact us using the contact information provided below to request that the information be reviewed and deleted where required by applicable law.

As of the date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable privacy laws.

Security and Retention of Your Information

Information Security

We take reasonable measures to protect personal information processed through our Services.

However, please understand that no security measure is completely perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted electronically over the internet may not always be completely secure while in transit.

For this reason, we recommend that you avoid using unsecured communication channels when sending sensitive or confidential information to us.

Information Retention

The length of time we retain personal information depends on several factors, including:

  • Whether the information is necessary to maintain your account.

  • Whether we need it to provide our Services.

  • Whether it is required to process purchases and transactions.

  • Whether we must retain it to comply with legal obligations.

  • Whether it is necessary to resolve disputes.

  • Whether it is needed to enforce applicable agreements or policies.

We retain personal information for as long as reasonably necessary for the relevant purposes and in accordance with applicable legal requirements.

Your Rights and Choices

Depending on your country, state, or region of residence, you may have certain rights regarding your personal information.

These rights are subject to applicable legal requirements, conditions, and exceptions. They may not apply in every circumstance.

Your available rights may include:

  • Right to Access or Know. You may have the right to request access to personal information we maintain about you and obtain information about certain categories of personal information we collect or process.

  • Right to Delete. You may have the right to request the deletion of personal information we maintain about you, subject to applicable legal exceptions and retention requirements.

  • Right to Correct. You may have the right to request that inaccurate personal information we maintain about you be corrected.

  • Right to Data Portability. In certain circumstances, you may have the right to receive a copy of your personal information and request that it be transferred to another organization, subject to applicable legal conditions and exceptions.

  • Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of certain activities involving the sale or sharing of personal information or the processing of personal information for targeted advertising, as defined by applicable privacy laws.

  • Managing Communication Preferences. We may send promotional emails or other marketing communications where permitted by applicable law. You may opt out of promotional emails at any time by selecting the unsubscribe option provided in our communications. Even if you opt out of marketing messages, we may still send necessary non-promotional communications, such as order confirmations, account notifications, transaction updates, and customer service responses.

How to Exercise Your Privacy Rights

You may exercise applicable privacy rights through the relevant functions available on our website or by contacting us using the contact information provided below.

To learn more about how Shopify processes personal information and the rights available to you regarding information processed by Shopify, please visit:

https://privacy.shopify.com/en

We will not unlawfully discriminate against you for exercising your available privacy rights.

To protect your personal information, we may need to verify your identity before processing certain requests, as permitted or required by applicable law.

Where permitted by applicable law, you may designate an authorized representative to submit a privacy request on your behalf.

Before accepting a request from an authorized representative, we may require proof that the representative has been authorized to act on your behalf. We may also request additional information to verify your identity directly.

We will review and respond to valid privacy requests within the timeframes required by applicable law.

Complaints

If you have concerns or complaints about how we collect, use, process, or disclose your personal information, please contact us using the contact details provided below.

We will review your concerns and take appropriate steps to address them in accordance with applicable requirements.

Depending on your location, you may also have the right to appeal a decision regarding your privacy request or submit a complaint to your local data protection or privacy regulatory authority.

Nothing in this section limits any rights available to you under applicable privacy laws.

International Transfers

Please note that your personal information may be transferred to, stored in, or processed in countries outside your country of residence.

Such transfers may occur because our online store is powered by Shopify and uses third-party service providers to support our business operations.

Different countries may have different data protection requirements.

Where we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized legal transfer mechanisms where required.

These mechanisms may include the European Commission's Standard Contractual Clauses, equivalent contractual safeguards issued or recognized by the relevant UK authority, or other legally recognized transfer mechanisms.

Where applicable, we may also rely on transfers to countries recognized as providing an adequate level of personal data protection.

All international transfers will be handled in accordance with applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our information handling practices, business operations, website features, service providers, or applicable legal and regulatory requirements.

Any revised version will be published on this page together with an updated "Last Updated" date.

Where required by applicable law, we may provide additional notice regarding material changes.

We encourage customers and website visitors to review this Privacy Policy periodically to remain informed about how their personal information is collected, used, and protected.

Contact

If you have questions about our privacy practices, this Privacy Policy, or wish to exercise any privacy rights available to you, please contact us through the official channels below.

Brand Name: xoriielle

Legal Company Name: Hengyang Shibazhao Technology Co., Ltd.

Email: service@xoriielle.com

Phone: +86 734-8856271

Business Address:

Room 002358, 3rd Floor, Kechuang Zhigu, High-tech Zone, Hengyang City, Hunan Province, China.

For privacy-related inquiries, please include a clear description of your request so that our team can review and respond appropriately.

Thank you for visiting xoriielle. We value your trust and are committed to handling personal information responsibly and transparently.